In the mid of 1950’s, by R.J Reynolds Tobacco Company introduced Kent brand of cigarettes. After being made available towards the public, with in very short time Kent became one of the most selling brands of cigarettes in the United States and other several countries in all over the world. From the years 1966 to 1972 they actually held the number one spot. The slogan “Kent tastes good like a real cigarette should” plays a vital and significant role for this success at that time.

According to the recent survey report which is conducted in the year of 2005, on the most famous brand of cigarette list Kent brand of cigarettes ranked on number six, tied with the kool menthol brand of cigarettes. Mostly campaigns of the recent advertisement have included claims that the ingredients utilized in their products are additive free. Although such claim was hundred percent true, towards the Kent packages a secondary message was soon added. By this message one may able to consider that being additive free did not make their products safer to smoke. The first statement is based on truth with the statement that followed closely behind several people feel that because of lack of additives Kent is a better cigarette.

However, we have already mentioned that Kent does not utilize additives, there are several people who have firm faith towards the brand and studies reveal that among those who have tasted brand of Kent cigarettes eighty four percent of them declare Kent cigarettes brand as their choice and an additional ten percent declared Kent cigarette brand as second brand of choice in the case of unavailability of their first favorite brand. Without additives, a smoker is enabling to enjoy the pure taste of tobacco and it is beyond any doubt that it is the basic requirement of a smoker. The most significant fact, although Kent is fall on the sixth number of most famous cigarettes in the United States, but according to worldwide list it is a brand which falls on the fourth number.

Same like other several brands of cigarettes, Kent cigarettes comes in numerous different categories to amuse all of their consumers. The Kent cigarettes include, Kent Lights, Kent Selects, Kent Select Lights, Slims and Super Slims are also famous varieties of Kent cigarettes. Through different preferences the company has made every effort to appeal to smokers, women smokers are also included. In this context, to appeal to the female smokers with their more feminine look and design, company produced slim and super slim with the same idea as “Virginia Slims” and “Capris”.