INTRODUCTION: Lucky strike is referred to the history as a "Luckies". This brand is known to be a popular brand among the American cigarette. R.A.Patterson of Richmond Virginia introduces first cut plug a chewed form of tobacco and then cigarette which is now lucky strike brand American Tobacco Company acquired the company in 1905. The evidence shows that the Camel brand was answered by lucky strike. MANUFACTURING: The manufacturing style is obvious from its slogan which it used to start in 1917"it’s toasted" the slogan describes the story of its manufacturing clearly. That the tobacco in this brand is toasted not sun dried the pack of this brand was also labeled with the massage "L.S.M.F.T (Lucky strike means fine tobacco) during this year. On NBC the music of radio program also connected with Lucky strike in 1920The success of the brand became concerned with the count down of radio shows. ADVERTISING COMPAIGN: The quality of the tobacco used in this brand was described through advertising campaign. This brand claimed to be having the best tobacco flavor. The campaign runs by the engagement of Holly wood actors. COLOR CHANGE: The pack of the lucky strike brand was changed from green to white color in1942.the explanation of this change was given through a slogan in advertising campaign "Lucky Strike green has gone to war" the company claimed that the reason for color change is the copper and chromium which is used to produce green ink and it is the necessity of world war 2.But that was not the fact the reason behind it was something else. That was done to trap the attraction of female because a big strength of women is getting use too of smoking. So it was done for its modification. Which seems to be more attractive for women than green so that was changed? By taking this step the product became modernized in the market of cigarette while at the same time the patriotic effect was also created. Brown and Williamson purchase all the Us and export rights in 1960s. By adding menthol filtered cigarettes were launched in the market. Version was said to be "Lucky Strike Green". Later than in North America full flavored and light filtered cigarette came at discounted rates. So RJ Reynolds in US decided to continue the marketing of non filter Lucky strike which were original although this brand is small yet the smoker can trust its quality. The new packaging was launched in 2007 which both 2 sides were opened through which 7 cigarettes could be split. He PingPing who is known to be the world’s smallest man was also used in advertising campaign of this brand in the same year. The red design on UK packets of this brand was changed to blue and the outer cover was designed with red teaser in2009. ROLE OF MEDIA: the media also played an important role to make it well familiarized among the public .We all know that through media the publicity of anything can be easier so the media was also used by the producers of this brand for its advertising. In the video game of MSX2 version the reference of this brand is given in so many forms. Combatant’s favorite version is Lucky striker, than in the song of TOM WAITS "Kentucky Avenue" the reference of brand was given in these words "half pack of lucky strikes”. In 1981 on the piano of animated film American Pop by Ralph Bakshi, Lucky strikes were seen.