A branch of Altria named “Philip Morris USA “made a brand of cigarettes “Marlboro” with in the US as well as out side the US. Billboard advertisements and magazine ads of Marlboro Man played a major role for the popularity of Marlboro. In the context of manufacturing plant, Richmond and Virginia is now the location of biggest manufacturing plant of Marlboro Cigarette. In 1902, for the purpose of sell several brands of its cigarette including Marlboro, Philip Morris, and a London-based manufacturer of cigarette organized a New York subsidiary. There is another fact is that in 1924, on the slogan of “Mild as May” Marlboro’s cigarette run its advertisements as a women cigarette. Until the World War II Marlboro was sold in this capacity when the brand was faltered and was temporarily disappeared from the market. At the end of the war, there were three brands that would establish a monopoly on the market of cigarettes named, Chesterfield, Camel, Lucky Strike. It must be kept in the view that these brands were supplied towards US soldiers during the war. During the period of 1950s magazine like Reader’s Digest published a number of articles that concerned lung cancer due to smoking. In such state of affairs, Philip Morris as well as other companies of cigarette took action and market filtered cigarettes in 1955, the new Marlboro along a filtered end was introduced. In the beginning of 1960s Philip Morris was introduced and significantly attracted to cowboys known as “Marlboro Men”. During the mid of 60s, the popular slogan broadcast on radio and television “come to where the flavor is…come towards Marlboro Country”. It is to be noted that sponsorship is the significant part of Marlboro and is well known for the sponsorship of motor racing. With the sponsorship of Formula One teams BRM as well as Iso Marlboro-Ford all such was started by 1972. Marlboro dissolved its sponsorship of both teams in 1974, and significantly associated with the McLaren team, which lead to its 1st constructors’ championship and the title of its drivers for Emerson Fittipaldi.