As the cigarettes are getting more popular from low to high class community. New and new varieties are going to be introduced in the market by every day passing; one of these productions is Pall Mall. In Winston –Salem North Carolina this brand was produced by R.J Reynolds Tobacco Company. HISTORY: This is the first “premium” cigarette basically created for upper class. In 1899 Buttler and Buttler Company introduced this amazing brand named as Pall Mall. The producer of this brand thought an idea to take its name from a game of 17th century. In this game the players apply some strong strokes to drive the ball with a wooden hammer Named as “Palla” and “Malleus” which means “ball” and “hammer”. One street of London’s West End is also named on Pall Mall. American tobacco acquired this brand Pall Mall in 1907.new tasks were done from time to time for its improved design by the new owners like King – size in which the tobacco was filled by a new style . It became the number one brand of America in1960 and at that time it touched the highest peak of popularity. Than the “longs” 100 mm were introduced in the market. In early 60s and 50s this brand became more popular through a famous slogan “OUTSANDING and they are MILD”. Later than Brown and Williamson purchased two most popular brands Lucky strike and Pall Mall in 1994. R.j Reynolds immerged with Brown and Williamson in 2004. Which was named as R.J Reynolds Tobacco Company? The manufacturing of filtered and unfiltered cigarette were than started in us market. The Pall Mall brand begun to sell and manufactured by British American tobacco outside the US also. Pall Mall brand is still in the segment of “growth brand” according to the portfolio of RJ Reynolds Tobacco Company. PACKAGING STYLE: The logo of the famous brand Pall Mall is in a very artistic style the arrangement of letters are in good sequence on the pack of Pall Mall .White coat of arms are printed on the front and back side of pack. R.J Reynolds tobacco company changed the color of pack from light blue to orange of Pall Mall lights to remove any type of confusion between ultra lights and lights in2007before that both were of same color. The flavor was also changed in 2009 by the same company and when the description of light and mild was banned by FDA some basic changes were also done with this brand but the basic features and lettering style will remain to be same. At the same time soft packs having traditional style of packing and design are sold. Two kinds of packing style are most commonly inn. Current hard pack style and Current soft pack style. Hard pack include full flavored, light, ultra light, super menthol and menthol. And soft pack includes UN filtered and filtered Gold blends.