Viceroy
Viceroy originated in the U.S. in 1936 as the world’s first cork-tipped filter cigarette. In 1952 it was the first brand to add a cellulose acetate filter which established a new industry standard.The name of the brands is of a royal origin. Historically a viceroy was a royal representative who governed a country or a province in the name of and as a substitute of the monarch. And the word itself derives from French roi, meaning the king. This favorite brand justifies its royal origin being a leader in many know-how technologies in the field of tobacco industry.
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JT International (JTI) is an operating division of Japan Tobacco Inc. (JT), handling the international production, marketing and sales of the group’s cigarette brands. JTI recognizes that some people are concerned about environmental tobacco smoke and the discomfort it causes non-smokers. We are committed to finding efficient solutions that encourage respect between smokers and non-smokers. Globally, JTI runs accommodation projects and teams-up with other members of the tobacco industry in combined initiatives. It is a work in progress that JTI is committed to in the years to come.