Relatively Virginia Slims is a new brand of cigarettes. They were manufactured and sold in 1960’s under Philip Morris. Towards young and professional women, Virginia slim cigarettes were marketed who seemed to love them for their great smooth taste but further for the edginess that Virginia slims seems to have. In the begging there was a slogan “You have come a long way, baby!” In 1990’s their most famous slogans were “Find your voice” and “It is a woman thing”. Both which are still focused at professional women looking for a novel as well as different cigarette from her male associates at work.

When the brand of cigarettes named Virginia slims was introduced first time, it is beyond any doubt that Virginia Slims brand was marked as a more feminine version of the brand of Benson and Hedges. According to an estimate there were several similarities between the two like, concepts of marketing, color schemes of packages, flavor tobacco blends. Till the year of 1979, packs of Virginia slims brand actually said Benson and Hedges close to the bottom of the package, but that has since been removed to provide the woman a feeling of having a brand that is all her own.

As compared with regular cigarettes, Virginia Slims brand manufacturer’s cigarettes product their cigarettes that are much thinner in diameter. Furthermore, the narrow cigarettes are bigger in length as compared with an ordinary cigarette and can be found in regular, hundreds and the longest is a one hundred and twenty. This was done with such intension that providing the cigarette a more feminine, classy look as well as elegant in order to appeal more to women smokers. Moreover, thinner and the longer were said to produce less smoke than a cigarette of common sized, decreasing the quantity of second hand smoke in the air.

In the context of sold in the full flavor category, there is an availability of other category of Virginia Slims brand cigarettes. These categories include: Ultra Lights, Super Slims Lights. All categories of Virginia Slims brand cigarettes introduce in the flavor of menthol, and the regular flavor. According to a report varieties of menthol have shown more than fifty five percent of the gross sales from the cigarettes since more woman pick to smoke menthol cigarettes. The packages have vertical stripes going down the left side of the package. On each type of Virginia Slims one purchase, the color of the stripes will change. There have been eleven different categories of Virginia Slims cigarettes test-marketed in the United States. On those categories seven categories remain on the market today.